With Centric PXM, we offer you an AI-powered PXM solution that centralizes your product data, connects your digital assets and automates product content distribution. This enables consistent, conversion-ready product experiences across all channels. Ideal for companies that want to bring products to market faster, reduce manual work and grow revenue with reliable, high-quality product information.

Centric PXM combines Product Information Management (PIM), Digital Asset Management (DAM), content syndication and Digital Shelf Analytics (DSA) in a single AI-driven platform. The solution extends traditional PIM and DAM capabilities and is geared toward managing and improving product content across all relevant touchpoints.

Product data, media, attributes, pricing and inventory are consolidated in a central system. AI validates, enriches and localizes content so that complete, accurate and compliant information is available for every market and channel. Automated workflows support data validation and approval, reduce errors and shorten time-to-market.

Centric PXM closes the gap between product development and commercialization. Data from systems such as Centric PLM and other sources is enriched and transformed into channel-ready content, then distributed to stores, marketplaces, ecommerce sites and social channels. Insights from the digital shelf – for example on availability, pricing, content presence and customer feedback – are fed back into the platform and support better assortment, positioning and pricing decisions.

The solution is designed for brands, manufacturers, retailers and distributors that manage large product portfolios and multiple channels. Supplier data is onboarded via dedicated portals, validated by AI and mapped to internal data models so that clean and usable product information forms the basis for further processes.

• Fast and Guided Onboarding
  AI-supported onboarding portals consolidate and validate supplier and brand data. Information is mapped to your internal data model so that only clean, structured and ready-to-use product data enters PIM.

• Flexible, Multichannel Data Model
  Centric PXM supports a flexible data model for different channels, regions and assortments. Product relationships, variants and bundles can be modeled to reflect real-world buying journeys and upselling or cross-selling scenarios.

• Integrated Workflows and Automation
  Automated workflows support data validation, approvals and enrichment. Transformation rules adapt content for 1,000+ channels and languages, significantly reducing manual adjustments and recurring tasks.

• Product Information Management (PIM)
  Centralize and manage all product attributes, specifications and relationships in one system. AI ensures data quality by validating, enriching and completing missing information so that product data is consistent and compliant across all sales channels.

• Digital Asset Management (DAM)
  Store, organize and link all digital assets such as images, videos and documents to your products. Central management and close integration with PIM ensure brand and product consistency across all touchpoints.

• Content Syndication & Multi-Channel Feed
  Publish product content to marketplaces, retailer feeds, social platforms and your own ecommerce channels. AI-optimized delivery ensures that content is correctly formatted, compliant and up-to-date, helping you expand market reach quickly and securely.

• Digital Shelf Analytics (DSA)
  Monitor the digital shelf in real time across marketplaces, ecommerce sites and retailer platforms. Track availability, price positioning, content completeness and sentiment. AI identifies gaps, anomalies and underperforming SKUs so that you can intervene early and improve performance.

• Compliance and Data Quality
  Automated checks support regulatory, sustainability and brand compliance from development through to content publication. This reduces the risk of incorrect claims, incomplete information and potential penalties.