2026 Oro Brilliance Award
Partner Awards
Turbine Kreuzberg won the 2026 Oro Brilliance Award for Spirit for our contribution to increasing Oro’s brand awareness and presence in the DACH market.
OroCommerce: Tailored for B2B Commerce
Whether you're a manufacturer, wholesaler, or supplier, OroCommerce offers a flexible and powerful platform tailored to your specific needs. With maximum adaptability and integrated CRM features, it ensures seamless integration and efficient business processes.
Why We Choose OroCommerce
Scales with your requirements
OroCommerce grows with your business, adapting to your changing needs. Whether you are a small business or a large enterprise, the platform provides the necessary flexibility and performance to support your growth. et dolore magna aliqua.
Integrates seamlessly for peak efficiency
OroCommerce integrates smoothly with existing systems like CRM, ERP, and PIM. This harmonizes your entire IT landscape, centralizing data management to boost efficiency and transparency.
Keeps you flexible
OroCommerce is highly customizable. Its workflow engine allows you to create bespoke business processes and workflows. This way, you can tailor the platform to your specific needs and work more efficiently.
With OroCommerce, we found the right B2B e-commerce software that allows us to respond flexibly to our requirements.
Under the hood
Built on an Open Platform
OroCommerce runs on Symfony, one of the most established PHP frameworks in enterprise software, with Doctrine handling the data layer underneath it. That choice shapes everything else about how the platform works, and why it holds up under complex B2B requirements.
An open-source core
OroCommerce ships as open-source software. You get full access to the codebase, a large developer community behind it, and the security benefits that come from code many people have reviewed. Just as important: you own your implementation. There's no vendor holding your business logic hostage behind a closed license.
Built for extension, not just configuration
Business rules, entities, and processes in OroCommerce live in modular bundles that can be added, swapped, or extended without touching the core. Pair that with a visual workflow engine, and business users and developers end up working in the same system. Changes that would need a full code deployment on most platforms can be built directly in Oro, no release cycle required.
API-first, headless-ready
Catalog, pricing, orders, accounts: all of it is exposed through REST and GraphQL APIs. That makes OroCommerce a solid foundation for headless and composable commerce. Run your own frontend, connect a PIM like Akeneo, or feed order data into your ERP in real time, without fighting the platform to do it.
Deploy where it makes sense
Cloud SaaS, on-premise, or hybrid: same feature set, different infrastructure. Oro's SaaS runs on SOC 2-certified infrastructure, so security and compliance requirements don't force your hand on where the platform lives.
The business case
What OroCommerce Delivers
Lower total cost of ownership
Most B2B commerce projects burn budget wiring together features a B2C platform was never built for: approval chains, tiered pricing, buyer hierarchies, request-for-quote flows. OroCommerce covers a large share of this out of the box. Implementation time goes into your specific business logic, not into rebuilding basics every other B2B seller also needs.
Enterprise scale, proven in production
OroCommerce customers run catalogs of more than eight million SKUs and operate over a hundred portals from a single instance. That's not a lab benchmark. It's what the platform handles today, in production, for manufacturers and distributors with genuinely complex operations.
No lock-in, no surprise fees
The code is yours to keep. Pricing is based on order volume, not per-API-call charges or a cut of every transaction, so your cost structure stays predictable as usage grows rather than punishing you for scaling up.
Recognized by the analysts who track this market
Oro has been named in Gartner's Magic Quadrant for Digital Commerce for five years running, alongside recognition from IDC and Forrester. It's not the biggest name in commerce platforms. It's consistently the one analysts point to when the requirement is genuine B2B depth.
Key Features
Multi-Channel Support
Manage multiple sales channels from a single platform.
Flexible Workflows
Customizable workflows to automate business processes.
Content Management System
Manage digital catalogs and product information pages.
Personalized Shopping Experiences
Customize offers and pricing for different customer groups.
Extensive Reporting Tools
Detailed analytics and reports to optimize business processes.
User-Friendly Backend
Intuitive interface for easy management and maintenance of the shop.
Corporate Account Management
Manage complex hierarchies of corporate accounts through the seller console.
Personalized Catalog Management
Customize product catalogs for companies, departments, and individual customers.
Custom Shopping Lists
Create and save multiple shopping lists for different projects.
AI & OroCommerce
The AI Layer Built for B2B Buying
Commerce platforms often bolt AI onto the front end as a chatbot widget. OroCommerce built it into the actual buying and selling process instead: order intake, search, quoting, customer support.
OroIQ
A natural-language interface built into the platform. Ask it a question about your orders, customers, or inventory, and it queries the data directly. Trigger a workflow instead of clicking through five screens to get the same result.
AI SmartOrder
Turns a purchase order sent as an email attachment into a validated order automatically. It extracts the data, flags pricing mismatches, and pushes the result into your ERP or storefront, no manual re-entry.
AI SmartAgent
A buyer-facing assistant that checks stock, pulls order history, and builds a quote or shopping list, all through natural language, without a sales rep in the loop for routine requests.
Natural-language and vector search
Understands what a buyer means, not just what they typed. Handles synonyms, typos, and multiple languages in the same search box, so buyers find the right SKU without knowing your internal product codes.
Where we come in
OroCommerce ships this AI layer out of the box. How well it performs depends on what sits behind it: clean product data, synced pricing, an ERP connection that doesn't lag by a day. That's implementation work, and it's exactly where our agentic engineering practice comes in. We build the schema, the integrations, and the custom workflows that make OroIQ and SmartAgent work the way your business actually operates, not the way a demo does.
Our Services
As OroCommerce's premium partner in DACH, we're your first address when it comes to implementing brand new commerce platforms from scratch or replatforming from an already existing solution.
Ready for more?
Let's talk ideas, challenges, needs, and solutions.
- Timothy Becker
- Director Business Development
- timothy.becker@turbinekreuzberg.com
- +4915110633496
- Let's meet