Turbine Kreuzberg is making it happen: We're helping dental bauer transform into a leading B2B dental product supplier across Europe. The strategy begins by laying a tech foundation to modernize dental bauer’s commerce infrastructure. The first step: a new Product Information Management System.
dental bauer supplies dental practices with everything required for smooth operations. Whether it's daily consumables like towels and cups or high-tech equipment like dental chairs and diamond drills, the specialist’s online store has it all. Beyond products, dental bauer offers planning, equipping, and technical services, making them a trusted partner for dentists. dental bauer has been growing steadily for years.
As their business model evolves and international growth intensifies, a flexible and scalable IT infrastructure becomes essential. The starting point: a new Product Information Management (PIM) system to maximize the potential in dental bauer’s product data. Turbine Kreuzberg spearheaded the implementation of the Akeneo PIM tool, leading dental bauer towards efficient scaling.
Services
- Consulting on setting up scalable IT infrastructure
- Detailed analysis of product data streams within the company
- Designing a new data model for efficient product data management
- Implementing the Akeneo PIM system
- Developing a connector between ERP (SAP) and Akeneo PIM
- Developing a connector between PIM and middleware
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Task
Managing Product Data and Streamlining Distribution
dental bauer's previous PIM system did not align with the company’s growth plans and flexibility needs. Our mission at Turbine Kreuzberg: implement Akeneo, one of the leading PIM systems in the market. Akeneo provides a smart platform for managing and delivering product information across numerous channels and touchpoints.
Beyond implementing Akeneo, our seasoned team at Turbine Kreuzberg identified opportunities to enhance dental bauer's e-commerce landscape, maintaining a holistic view and practical approach throughout.
“We thrive on projects like these, where we engage with the full spectrum, and we're eager to keep supporting dental bauer strategically.”
Alexander Janthur
Founder und Owner
Turbine Kreuzberg
Challenges
Legacy IT and Incomplete Data Structures
Initial data analysis quickly showed that automating the migration of product data from the old PIM to Akeneo wasn't a feasible option. Thus, the team crafted a new, comprehensive product data model tailored to dental bauer's needs and future plans.
This new data model greatly simplifies data management within the PIM system. Details like technical specifications, dimensions, colors, and ingredients, plus usage data, enable staff to organize and launch products in the market much more quickly. This wealth of information aids customers in making informed buying decisions.
Solution
Clear Structure, Clear Approach
After assessing the existing infrastructure and developing a new data model, we implemented the Akeneo PIM tool. To ensure continuity, it was initially run parallel to the old system before eventually getting replaced. Turbine Kreuzberg also managed its integration with other systems.
The outcome: streamlined product data management. With standardized attributes and product variants, items are easier to locate and organize, and data enrichment is automated. Akeneo's user-friendly interface simplifies grouping and harmonizing product experiences.
This new structure model boosts data quality and consistency.
“A key driver for dental bauer's impressive scaling is having the right infrastructure. Clear product data is crucial," says Alexander Janthur, founder and owner of Turbine Kreuzberg. "We thrive on projects like these, where we engage with the full spectrum, and we're eager to keep supporting dental bauer strategically.”
Since 2022, dental bauer has been part of the Aurelius private equity portfolio. Turbine Kreuzberg, as a technology partner of Aurelius, assists in advancing the portfolio company's technological capabilities.
Ready for
more?
Daniel Ristig
Director New Business & Strategic Partnerships
daniel.ristig@turbinekreuzberg.com
+49 160 78 6464 7
