The DIY retailer’s digital sales structure was placed on a new platform across nine European countries. Turbine Kreuzberg and HORNBACH will continue their strategic partnership.

Berlin. The technological collaboration between Turbine Kreuzberg and HORNBACH has reached another important milestone: the partners have completed their joint re-platforming project with the rollout of a new, Europe-wide digital sales infrastructure. The project focused on restructuring HORNBACH's e-commerce architecture, successively replacing the existing SAP Hybris-based solution with the modular Spryker Commerce OS system. The smooth implementation of the new solution was recently completed in the core market of Germany within three days, following the rollout in eight other European markets (Luxembourg, Romania, Slovakia, the Czech Republic, Sweden, the Netherlands, Switzerland and Austria). Furthermore, the specialized retail brand Bodenhaus, which was launched in 2021, also relies on the same infrastructure.

Turbine Kreuzberg has been providing HORNBACH with its technological expertise since 2020. The aim is to support the DIY chain in the continuous expansion of its digital sales infrastructure and to provide the technological basis for the further development of its business models.

“For us, HORNBACH's architecture is a prime example of how a company can set itself up for the future with a flexible and efficient IT landscape,” says Alexander Janthur, founder and owner of Turbine Kreuzberg. “Thanks to this modular architecture, HORNBACH has laid the foundation for being able to react quickly to current and future market requirements. It also accelerates the further development of its business models by providing the right technological foundation. It's a testament to this that HORNBACH was able to so quickly launch the new Bodenhaus brand, whose online store is based on the newly built architecture.”

“In Turbine Kreuzberg, we have found an ideal partner to further align HORNBACH's IT structure with our approach as an ‘Interconnected Retailer’,” says Andreas Wüst, Head of Customer Technology at HORNBACH. “For our customers, we are creating an optimal and convenient shopping experience across all channels.” The teams at Turbine Kreuzberg and HORNBACH are working closely together to provide the infrastructure to make this happen.

About Turbine Kreuzberg
Turbine Kreuzberg is a software agency from Berlin specialized in digital commerce, data/AI, and cybersecurity. The engineers and tech specialists build enterprise applications, such as commerce platforms, marketplaces, data applications, and custom components. Turbine Kreuzberg covers the entire technology lifecycle from engineering requirements and solution design to implementation, application management, and continuous refinement. To tailor best-of-breed solutions that fit every scope, the agency draws on a strong ecosystem of technology and solution partners. The teams work in Berlin, Germany and Faro, Portugal.

About HORNBACH Group

HORNBACH Group is an independent, family-run retail group under the umbrella of HORNBACH Holding AG & Co. KGaA, which is listed on the Frankfurt Stock Exchange and represented in the SDAX. The largest subsidiary, HORNBACH Baumarkt AG, operates 171 DIY megastores with garden centers (incl. specialist stores) and online shops in nine European countries. The Group also includes HORNBACH Baustoff Union, a regional builders' merchant company with 39 locations in southwestern Germany and France, as well as HORNBACH Immobilien AG, which develops retail real estate for the Group. In the financial year 2022/23 (reporting date: February 28, 2023), the HORNBACH Group generated net sales of EUR 6.3 billion, making it one of the five largest DIY and garden retail companies in Europe. The Group has a workforce of more than 25,000 employees.