HKL Baumaschinen
Case Study
B2C & B2B Rental Platform for Construction Machinery
The construction industry is facing profound changes. Many companies want to digitalize, but struggle with fragmented processes, data silos, and inefficient workflows. The lack of digital integration leads to delays, cost overruns, and quality deficiencies. For us, it's clear: Digitalization must be a tailwind for your construction projects, not a headwind.
Powerful architecture concepts for future-proof IT landscapes
Intelligent middleware for integrating all systems
AI-supported services for process optimization and forecasting
Content management systems for your digital presence (CMS)
Efficient product information management systems (PIM)
Commerce platforms for building materials and services
Intuitive customer portals for optimized collaboration
Thanks to powerful software architectures that allow you to digitalize and automate core processes in purchasing, sales, production, and logistics.
Via the extension of your existing top position into digital excellence — with growing revenues, decreasing costs, and increased competitiveness in digital transformation.
With Omnichannel-capable commerce platforms for B2B and B2C, PIM systems, CMS, middleware, search and frontend solutions.
Developers, consultants, and architects shape the entire process from solution design and architecture conception to implementation, operation, and continuous development of applications.
Due to our broad ecosystem of trusted and well-selected technology and solution partners.
With an independent and owner-managed tech agency since 1997 and a reputation that speaks for itself: Turbine Kreuzberg delivers
With Turbine Kreuzberg by our side, our goal of a holistic online platform encompassing all HKL business areas has become a reality.
With our architecture and integration solutions, we build the supporting framework of your digital transformation. We design future-proof IT landscapes that flexibly grow with your company – as robust as concrete, but as adaptable as a modular building system. Our intelligent middleware seamlessly connects what was previously separate: legacy systems, new technologies, and external services finally communicate in one language. This way, we create an architecture that is more than the sum of its parts: a well-thought-out ecosystem for your sustainable success.
We transform your data and content into strategic resources. Our flexible content management systems are tailored to the specific requirements of the construction industry – from tender documents to technical specifications. With our efficient PIM systems, you maintain an overview of your entire product portfolio. All product information is centrally maintained, synchronized with current availabilities, and consistently distributed across all channels – ideal for targeted communication with architecture offices as well as construction companies.
Our powerful commerce platforms revolutionize the purchase and sale of building materials and services – with industry-specific functions for quantity calculation, object discounts, and delivery planning. The intuitive customer portals optimize collaboration between all project participants and enable real-time access to planning documents, order histories, and delivery status. This way, we create digital sales channels perfectly aligned with the processes and needs of the construction industry.
Our integrated solutions create a seamless after-sales experience that binds customers to your company in the long term. Intelligent system architectures enable the implementation of digital invoice archives, giving customers access to their complete documentation at any time. Order tracking and round-the-clock support via integrated chat functions ensure transparency and quick assistance. Through personalized features such as the selection of preferred locations or contact persons, you strengthen customer loyalty and bring the online world closer to the real on-site experience – a true omnichannel approach.
Integrated booking systems for courses and training additionally promote customer competence and loyalty. This creates a digital ecosystem that goes far beyond sales and optimally supports customers in every phase of the product lifecycle – the basis for long-term customer relationships and recurring revenues in the construction industry.
In just two intensive hours, our technical experts analyze your current system landscape and develop a tailored vision for the future together with you. Our senior team of Co-CTOs, Solution Architects, and Lead Developers brings years of experience with complex technology stacks – and an unobstructed outside perspective that often uncovers crucial optimization potentials.
You receive:
A precise assessment of your technical starting position
Concrete recommendations for action for your next development steps
A clear sketch of your technological future focusing on scalability and competitiveness
Book a free workshop now!
Let's talk ideas, challenges, needs, and solutions.
Daniel Ristig
Director New Business & Strategic Partnerships