Integrating Storyblok One Step at a Time

Collaborating closely, we chose an iterative approach to shape the optimal Storyblok implementation. In a first trial period, we put Storyblok to the test to investigate what both our tech and client-side content teams would be able to do. We built a basic structure for Simplicity’s content editors that was easy to navigate and extend, including specific guidelines for content creation. And we evaluated how well the CMS met our client’s specific e-commerce use case, namely operating two brands simultaneously across multiple markets and localizations.

Presented with a first iteration, Simplicity was then able to formulate clear requirements and ideas for future adaptation. This is where Storyblok’s customizability and modular approach really shine: we were able to gradually integrate the CMS into the existing platform piece by piece, switching out only a handful of content blocks at a time. In short: Composability at its best.

“We are named simplicity for a reason”, explains Tim Schürmann, Managing Director at simplicity. “We always lean towards finding a way to simplify our structure, our business or our processes. The modular approaches both from Spryker and Storyblok made their integration much easier, helping us to gain best-of-breed solutions for both commerce and content.”

Maximizing the Storyblok Experience

Today, Storyblok’s visual editor allows Simplicity to experiment with new designs and user experiences – evolving constantly, always ahead and on-trend. Reusable content blocks streamline editing workflows while API integration makes Storyblok the single source of truth for content across multiple channels.

Component-driven development allowed for crafting custom features, which ultimately enhanced Simplicity's commerce presence. With Storyblok's robust scheduling features, simplicity can now time content updates precisely, ensuring catfish banners and content pieces launch in perfect sync with associated campaigns or product releases.

The ability to set countdown timers on banners and content tiles in product lists add additional value. Most pivotal, however, was Storyblok's ease of use – empowering people on both our and Simplicity's teams with renewed creativity. And Storyblok's flexibility works as a safeguard against disruption, ensuring the company is able to lead and innovate in the digital fashion business.

“It’s great when both tech and solution partners share one common goal: making sure the client is getting the best experience possible. For Simplicity, that meant the best in commerce and the best in content, with a seamless integration of both critical systems”, says Sarah Hoidn, Managing Director of Turbine Kreuzberg. “Storyblok’s modular approach makes it easy to integrate into the complex system landscapes we work in. We’re confident this is only the first of many similar projects.”