Global Player with New Digital Appeal
We have created a global platform that bundles the product data of all the group's individual branches and makes the entire product range presentable beyond national borders. The long-term goal is to establish a uniform product database within the SWISS KRONO Group. Through this, all innovations and changes in the portfolio can be implemented faster, more efficiently and from a single source. Under the umbrella of the global SWISS KRONO platform, it will also be much easier to manage cross-market campaigns for the introduction of additional product ranges. At the same time, the company is well positioned digitally to implement future changes in its sales strategy in an agile manner. The site design is based on SWISS KRONO’s new brand design and conveys precision, clarity, quality and confidence. We realize this ambitious project from the earliest digital strategy consulting stage, to the concept phase and design, as well as its technological implementation – all in one piece.
»The product platform makes an important contribution to bringing our national companies together under the SWISS KRONO Group umbrella brand. It sets the course for us to remain one of the world leaders in our industry in the future in these times of digital change, while at the same time preserving the independence of our organisations in the various markets.«
Fabian Koelliker, Head of Group Marketing, SWISS KRONO Group
By implementing a global product platform, SWISS KRONO is undertaking a fundamental innovation and an important step towards digital transformation. The platform is not only the basis for a uniform brand presence with global appeal, but also leaves room for possible future global strategic adjustments. In addition, the autonomous national branches benefit from synergy effects: The product databases and websites, which were previously operated independently, no longer have to be maintained on their own and content is generated centrally for everyone to use.
- Digitization strategy for a highly scaled analog business model
- Conceptualization and realization of design and user interface
- Integration of brand portal and platform frontend on the basis of TYPO3
- Use of ElasticSearch on AWS for fast and accurate search results
- Adaptation of the standard assortment from Legacy PIM
- Preparation and implementation of country rollouts