September 8, 2022
"Having Turbine Kreuzberg on board ensures that we continue to move forward on solid technological footing."
– Carsten Schmitz, Managing Director of Intersport Digital and Chief Digital Officer at Intersport
Intersport Digital is tasked with advancing Intersport's transformation into a fully digital retail organization. It is the driving force behind the company's collaborative digital commerce platform, as well as a service provider for all of its independent retailers. In 2021, Intersport reported a record 12.2 bn euros (+20.7 %) in overall global revenue.
Turbine Kreuzberg has been putting an emphasis on technical consulting in its most recent projects. “We are seeing a rising demand for technical consulting from our clients. Our project partners are looking to see technological possibilities more broadly and how they can integrate them, as well as for guidance on different scenarios. At the same time, many of the projects we work in are dealing more and more with the heart of companies’ digital landscapes, for example building or overhauling entire system landscapes”, explains Bernd Alter, Co-CTO at Turbine Kreuzberg.
About Intersport Digital
Intersport Digital GmbH is a 100% subsidiary of Intersport Deutschland eG. Intersport Deutschland eG is a purchasing cooperative founded in Heilbronn in 1956, which has developed into a service center over the past few decades that has outgrown its original purpose. In 2013 Intersport ventured into e-commerce. The predecessor company of Intersport Digital GmbH was founded with Intersport Multichannel GmbH. In 2016, the digital strategy was revised and the cooperative retailer platform, now known as the playmaker principle, was implemented. Furthermore, one of the main claims and tasks is to support the mostly small and medium-sized retailers in the introduction of digital processes and tools.