To provide best-of-breed solutions for even more use cases, the Berlin software agency has formed technological partnerships with Akeneo, Algolia, Boomi, CoreMedia, and Storyblok.

Berlin. The Berlin software agency Turbine Kreuzberg has extended its technological portfolio, partnering up with several tech partners to provide its clients even more capabilities to excel in the digital commerce space. Over the last couple of months, Turbine Kreuzberg has teamed up with partners on ongoing projects and will reinforce joint initiatives going forward.

“Software projects are getting more and more complex. To gain that market edge, systems need to work together seamlessly. More often than not, our platform projects extend from the commerce system to include other systems and functionalities like PIM, Search, CMS, or Middleware,” explains Daniel Ristig, Director of New Business and Strategic Partnerships at Turbine Kreuzberg. “Client companies want to have the best of the best – and rightfully so. Hence, we set out to find the right partners in their respective fields to give our clients that advantage.”

Product Information Management: Akeneo
Akeneo is a software company that provides Product Information Management (PIM) solutions to organizations globally. Its core offering is the Akeneo Product Experience Cloud, an intelligent PIM platform designed to help companies manage and deliver product information across various channels and touchpoints.

Commerce solutions rely heavily on good product information data. Having the best possible PIM and commerce suite accelerates the sales of every business. Turbine Kreuzberg and Akeneo are partnering up to provide clients the best of both worlds.

Search: Algolia
Algolia provides search and discovery solutions powered by artificial intelligence. The company's core technology is AI Search, which combines natural language processing and keyword matching. Algolia's solutions are designed to surface relevant content instantly to users by leveraging AI and machine learning capabilities.

When customers find exactly what they are looking for, they are more likely to complete their purchase. Digital commerce platforms benefit heavily from a capable search functionality. Moreover, AI is continuing to transform online shopping experiences, from the way people discover products to personalization and beyond. The partnership with Algolia will serve to deliver that to commerce platforms developed by Turbine Kreuzberg.

Middleware: Boomi
Boomi provides cloud-based integration and workflow automation platforms to organizations. The company offers integration platform as a service (iPaaS) solutions to help businesses connect their applications, data, and teams. Key Boomi services include application and data integration, API management, electronic data interchange (EDI), workflow automation, Master Data Hub, Event Streams, and Boomi AI.

From PIM to ERP, CMS, and accounting – a commerce platform must be able to access data from many different places in a company's systems landscape. Middleware solutions can help consolidate data streams, increase process automation, and facilitate API management. Boomi is essential in Turbine Kreuzberg’s technology stack to make those benefits available to client companies more broadly.

Content Management: Storyblok and CoreMedia
Today, online storefronts do more than just serve to sell products, they provide customers with rich digital experiences, as well as engaging and helpful content. The modularity of modern commerce systems allows for built-in, often rudimentary Content Management (CMS) functionality to be swapped out for more fitting solutions that help deliver those content experiences. For this use case, Turbine Kreuzberg is partnering with CMS providers Storyblok and CoreMedia, solutions that offer unique feature sets for different kinds of projects:

CoreMedia is a global provider of content management and digital experience solutions. Its composable platform combines headless and traditional CMS capabilities to help brands build and deliver personalized, omnichannel experiences. The company enables enterprises to accelerate time-to-market and future-proof their tech stack.

Storyblok is a headless CMS that sets more focus on providing modern frontend frameworks. Storyblok enables marketing teams to create, edit, and publish content independently using a visual interface and workflows. Key capabilities include omnichannel content publishing, personalization, and content performance optimization.