January 13, 2022
- Turbine Kreuzberg & Amann Girrbach advance existing digital commerce platform.
- Aim of the collaboration is to further increase speed of development.
Berlin. The Berlin-based technology agency Turbine Kreuzberg has joined dental pioneer Amann Girrbach in advancing its digital commerce platform. In collaborating, the two parties aim to further increase the speed of development within the already ongoing project. To this end, Turbine Kreuzberg is contributing a developer team with broad experience in working with Spryker Commerce OS. Amann Girrbach's project is expected to benefit from the agency's combined expertise gained in 17 Spryker platform projects to date.
“With Amann Girrbach, we have jumped on a fast-paced speedboat,” says Christopher Möhle, COO of Turbine Kreuzberg. “Our team is now bringing in its Spryker expertise to keep up the current momentum in development. We clearly see ourselves as an ‘enabler’ to anchor tech ownership even more firmly in the organization and ensure that Amann Girrbach can turn its strong digital ambitions into reality.”
After a speedy onboarding process and introduction to the project, Turbine Kreuzberg’s team is already productive in the areas relevant for its work. The team provides support in matters of internationalisation, product data management and product catalogue, as well as digital customer services. The procurement platform for Amann Girrbachs’ range of digital dental technologies and system solutions has already been in live operation since 2020. Developed from the ground up with Spryker, the platform demonstrates that digital procurement channels can largely replace traditional sales and that continued investment in this area fuels entrepreneurial growth.
“By teaming up with Turbine Kreuzberg, we expect even more traction in advancing our platform. We stand to benefit significantly from the broad technological experience of the team in Berlin, which is supporting us in expanding our digital services with Spryker,” says Sebastian Wegscheider, Global Director Digital Marketing & E-Commerce at Amann Girrbach. “We are already seeing the first effects of this and believe we are on a very good path forward together.”
Amann Girrbach is considered a pioneer in digital dental prosthetics and CAD/CAM technology. In May 2020, Project A, one of Europe's leading venture capital companies, invested in Amann Girrbach, resulting in yet another Project A venture using Spryker's commerce technology. Project A is a pre-seed investor in Spryker and shareholder. In 2015, Turbine Kreuzberg joined Spryker as its first agency partner and has since implemented the most platform projects using its Commerce OS, among them even the very first Spryker project worldwide.
With Turbine Kreuzberg, we expect even more traction in advancing our platform. We stand to benefit significantly from the broad technological experience of the team in Berlin.
– Sebastian Wegscheider, Global Director Digital Marketing & E-Commerce at Amann Girrbach.
About Amann Girrbach AG
Amann Girrbach sets new standards in digital dental technology. As a pioneer in dental CAD/CAM technology, Amann Girrbach AG is one of the leading innovators and preferred full-service providers in digital dental prosthetics. With its high degree of expertise in development and commitment to customer orientation, the ambitious company from Vorarlberg, Austria, creates sophisticated system solutions for tomorrow's practice routine. The company Girrbach Dental Germany was founded in 1936 by Herbert Girrbach, Amann Dental Austria was established in 1972. After many years of successful cooperation, the two firms were merged into Amann Girrbach AG in the year 2004. The company employs more than 500 people around the world on 9 different locations in Austria, Germany, France, Italy, USA, Singapore, Brasil, China and Japan. Find out more at amanngirrbach.com.