Berlin, 18 May, 2026. German football club Hamburger Sport-Verein (HSV) has chosen Turbine Kreuzberg to rebuild hsv.de from the ground up, with AI-driven development at the core.

A modern foundation for a historic club

hsv.de is the primary digital touchpoint for fans, press, and the public — covering live scores, club news, video content, and thousands of archived articles. Turbine Kreuzberg is migrating the platform to a headless architecture built on Storyblok CMS and a modern frontend stack, with speed, accessibility, and editorial capability as the benchmarks. The Berlin agency brings deep CMS expertise across content architecture, UI design, and the migration of more than 15,000 existing articles.

AI Engineering as a development method

Turbine Kreuzberg is building the new HSV website AI-first throughout. Component development, CMS integration, migration strategy, and QA are all driven and iterated through structured AI use. Tickets are generated from a versioned knowledge-base repository, keeping the entire development process transparent and traceable. The approach is already running in production, with high development velocity and consistent code quality.

A further technical requirement is live sports data integration: scores, tables, squad information, and statistics flowing into the site in real time, which demands both technical precision and experience with sports APIs.

Development underway, MVP launch in sight

The project kicked off in March 2026 with the development of an MVP, the basis from which the new hsv.de will be built out incrementally. Turbine Kreuzberg is accompanying the club from technical setup and content migration to editorial onboarding of the HSV team. Launch is planned for summer 2026.

Michael Scharold, Director Corporate Development, HSV: “HSV.de is the first port of call for millions of fans. Turbine Kreuzberg won us over with their architecture expertise, their AI-driven development process, and their direct, no-overhead way of working — exactly what we need for a fast, successful relaunch.”

Stefan Müller-Dürholt, Director Tech Strategy & Growth, Turbine Kreuzberg: “Turbine Kreuzberg has been building digital platforms for more than 25 years, and AI Engineering isn't a trend for us — it's how we work. HSV's confidence in our approach reflects how seriously the club thinks about technology. These are exactly the kinds of partners we want to work with.”

About Turbine Kreuzberg 

Turbine Kreuzberg is an AI-native software agency based in Berlin. Its tech experts build high-performance software architectures and applications that enable businesses to digitize and automate core processes across their value chain. For more than 25 years, the teams have designed and implemented architectural components including commerce and content platforms, PIM systems, data applications, middleware, and frontends/SPAs. As an integration specialist, Turbine Kreuzberg brings AI solutions into productive use – making processes along the entire supply chain more efficient and creating measurable business impact.

With deep technological expertise and a broad partner ecosystem, its developers, consultants, and architects navigate complex tech transformation projects. This safeguards the independence and future-readiness of businesses, always with end-to-end accountability – from initial requirements through conception and implementation to continuous evolution. Owner-managed and independent, since 1997.

Learn more at turbinekreuzberg.com