Turbine Kreuzberg forges new technological partnerships to broaden portfolio

May 14, 2024

To provide best-of-breed solutions for even more use cases, the Berlin software agency has formed technological partnerships with Akeneo, Algolia, Boomi, CoreMedia, and Storyblok.

Berlin. The Berlin software agency Turbine Kreuzberg has extended its technological portfolio, partnering up with several tech partners to provide its clients even more capabilities to excel in the digital commerce space. Over the last couple of months, Turbine Kreuzberg has teamed up with partners on ongoing projects and will reinforce joint initiatives going forward.

“Software projects are getting more and more complex. To gain that market edge, systems need to work together seamlessly. More often than not, our platform projects extend from the commerce system to include other systems and functionalities like PIM, Search, CMS, or Middleware,” explains Daniel Ristig, Director of New Business and Strategic Partnerships at Turbine Kreuzberg. “Client companies want to have the best of the best – and rightfully so. Hence, we set out to find the right partners in their respective fields to give our clients that advantage.”

“Client companies want to have the best of the best - and rightfully so. Hence, we set out to find the right partners in their respective fields to give our clients that advantage.”

– Daniel Ristig, Director of New Business and Strategic Partnerships at Turbine Kreuzberg

Product Information Management: Akeneo
Akeneo is a software company that provides Product Information Management (PIM) solutions to organizations globally. Its core offering is the Akeneo Product Experience Cloud, an intelligent PIM platform designed to help companies manage and deliver product information across various channels and touchpoints.

Commerce solutions rely heavily on good product information data. Having the best possible PIM and commerce suite accelerates the sales of every business. Turbine Kreuzberg and Akeneo are partnering up to provide clients the best of both worlds.

Search: Algolia
Algolia provides search and discovery solutions powered by artificial intelligence. The company's core technology is AI Search, which combines natural language processing and keyword matching. Algolia's solutions are designed to surface relevant content instantly to users by leveraging AI and machine learning capabilities.

When customers find exactly what they are looking for, they are more likely to complete their purchase. Digital commerce platforms benefit heavily from a capable search functionality. Moreover, AI is continuing to transform online shopping experiences, from the way people discover products to personalization and beyond. The partnership with Algolia will serve to deliver that to commerce platforms developed by Turbine Kreuzberg.

Middleware: Boomi
Boomi provides cloud-based integration and workflow automation platforms to organizations. The company offers integration platform as a service (iPaaS) solutions to help businesses connect their applications, data, and teams. Key Boomi services include application and data integration, API management, electronic data interchange (EDI), workflow automation, Master Data Hub, Event Streams, and Boomi AI.

From PIM to ERP, CMS, and accounting – a commerce platform must be able to access data from many different places in a company's systems landscape. Middleware solutions can help consolidate data streams, increase process automation, and facilitate API management. Boomi is essential in Turbine Kreuzberg’s technology stack to make those benefits available to client companies more broadly.

Content Management: Storyblok and CoreMedia
Today, online storefronts do more than just serve to sell products, they provide customers with rich digital experiences, as well as engaging and helpful content. The modularity of modern commerce systems allows for built-in, often rudimentary Content Management (CMS) functionality to be swapped out for more fitting solutions that help deliver those content experiences. For this use case, Turbine Kreuzberg is partnering with CMS providers Storyblok and CoreMedia, solutions that offer unique feature sets for different kinds of projects:

CoreMedia is a global provider of content management and digital experience solutions. Its composable platform combines headless and traditional CMS capabilities to help brands build and deliver personalized, omnichannel experiences. The company enables enterprises to accelerate time-to-market and future-proof their tech stack.

Storyblok is a headless CMS that sets more focus on providing modern frontend frameworks. Storyblok enables marketing teams to create, edit, and publish content independently using a visual interface and workflows. Key capabilities include omnichannel content publishing, personalization, and content performance optimization.

About Turbine Kreuzberg
Turbine Kreuzberg is a software agency from Berlin specialized in digital commerce, data/AI, and cybersecurity. The engineers and tech specialists build enterprise applications, such as commerce platforms, marketplaces, data applications, and custom components. Turbine Kreuzberg covers the entire technology lifecycle from engineering requirements and solution design to implementation, application management, and continuous refinement. To tailor best-of-breed solutions that fit every scope, the agency draws on a strong ecosystem of technology and solution partners. The teams work in Berlin and Faro, Portugal.

About Akeneo
Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneo’s intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.

Leading global brands, manufacturers, distributors, and retailers, including Chico’s, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more, trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo’s AI-centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.
More information: akeneo.com

About Algolia
Algolia is a leading provider of AI search solutions, serving over 17,000 businesses and 500,000 developers globally. Renowned for its user-friendly API-First platform and the fastest AI search technology, Algolia is the largest hosted search engine, trusted by businesses and developers for 1.75 trillion searches per year. Backed by a decade of innovation, expertise, and growth, Algolia continuously redefines the search landscape with its commitment to user-friendly solutions, significant scalability, and unmatched speed. Learn more: algolia.com

About Boomi
Boomi powers the future of business with intelligent integration and automation. As a category-leading, global software as a service (SaaS) company, Boomi celebrates more than 20,000 global customers and a worldwide network of 800 partners. Organizations turn to Boomi’s award-winning platform to connect their applications, data, and people to accelerate digital transformation. For more information, visit boomi.com

About CoreMedia
CoreMedia is a leading Digital Experience Platform (DXP), uniquely pairing a powerful Content Cloud with a data-driven Engagement Cloud, designed to elevate experience and drive impact.
The CoreMedia Experience Platform empowers global brands to guide consumers through their buying journey by ensuring the right information gets to the right customer at the right time, leveraging more channels than any other DXP. No matter if it’s on the website, in the app, or via social media - through AI-chatbots, messaging apps, voice and video calls with human interactions - buying journeys are made easy and exciting.
Ambitious global B2C and B2B brands, such as Deckers Brands, Esprit, Deutsche Telekom, Henkel, and Finnair, rely on CoreMedia to go beyond the limits of customer experiences.
More here: CoreMedia.com

About Storyblok
Storyblok, the content management system (CMS) category leader, empowers both developers and marketing teams to create better content experiences across any digital channel. Storyblok’s headless CMS architecture enables developers to build anything, publish everywhere, and integrate with any service or technology.
Marketing teams can create and scale content experiences independently using a visual editing interface, collaborative tools, and custom publishing workflows. Additionally, businesses can improve digital experiences everywhere with best-in-class performance, personalization, and optimized, omnichannel storytelling.
Leading brands such as Adidas, T-Mobile, Oatly, Paul Smith, and 170,000+ other developers and marketers use Storyblok to create better content experiences that are faster, more secure, and built to scale.
See why Storyblok was named the #1 CMS by G2 at www.storyblok.com and follow Storyblok on LinkedIn and X.