Click & Collect Is Here & To Stay
In these uncertain times, offering »click & collect« services can return some normalcy to your retail business. But even after lockdown measures are eased, chances are high they're not going anywhere. In fact, this may be just the right moment to merge brick and mortar with browsing and clicking. And add new value to both.
Software projects are highly complex – even if it's »only« about remodeling an existing infrastructure, but much more so when starting from scratch (trust us, we know). Selling products or services is the core of most businesses, so it is also at the center of any digital infrastructure. Commerce projects, like building a new online store, marketplace or service platform, can be especially tricky, because they are usually the place where everything comes together – from inventory management to logistics and CRM.
In any case, it makes sense to start small instead of trying to do everything at once. Rome wasn't built in a day, neither are digital sales channels. Click & collect is a great place to begin beyond just the current crisis, because it represents a pretty straightforward, isolated use case. Users can see available products and relevant information, order products, and book a pick-up time and location. Stock inventory itself is already being housed somewhere and retail spaces have already been built. The only business processes that change are client-facing – i.e. the most important ones. From there, companies can grow their digital commerce infrastructure – or remodel an existing one.
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