Freche Freunde:
Foods any kid will love

Getting children excited about healthy eating is no easy task. Freche Freunde-brand products show how much fun it can be. The successful maker of kid-friendly fruit and vegetable snacks just had one problem: Its online store could no longer keep up with current demands.

The task
It was our mission to expand the online store into an international digital platform with the same level of success as brick-and-mortar business.

The solution

In close collaboration and through a lot of traveling back and forth between each other’s offices, we explored what makes the brand and products so successful. Then we established a common understanding of potential avenues for expansion.

The result was a digital brand and product platform that reflects the strengths of the product range both substantively and visually. Thanks to its customizable ordering processes and expandable shopping functions, it also meets the different needs of B2B and B2C customers. Now the Freche Freunde products seem as obtainable and likeable as they do on the supermarket shelf, so that it’s easy to enjoy eating healthy foods. That’s something kids, their parents, and their cheeky “freche” friends will like.


  • Strategy workshop
  • User experience consulting
  • Platform development with Shopware
  • Quick-shopping integration