Foods any kid will love
In close collaboration and through a lot of traveling back and forth between each other’s offices, we explored what makes the brand and products so successful. Then we established a common understanding of potential avenues for expansion.
The result was a digital brand and product platform that reflects the strengths of the product range both substantively and visually. Thanks to its customizable ordering processes and expandable shopping functions, it also meets the different needs of B2B and B2C customers. Now the Freche Freunde products seem as obtainable and likeable as they do on the supermarket shelf, so that it’s easy to enjoy eating healthy foods. That’s something kids, their parents, and their cheeky “freche” friends will like.